Rybbit vs. Matomo
Compare the key features of Rybbit and Matomo.
Why choose Rybbit over Matomo?
 | Matomo | |
|---|---|---|
| Ease of Use | ||
| Simple, intuitive interface | ||
| Single-page dashboard | ||
| No training required | ||
| One-click setup | ||
| Beautiful modern UI | ||
| Core Analytics Features | ||
| Web analytics dashboard | ||
| Real-time data | ||
| Custom events tracking | ||
| Conversion goals | ||
| Ecommerce tracking | ||
| Heatmaps | ||
| A/B testing | ||
| Form analytics | ||
| Advanced Features | ||
| Session Replay | ||
| Funnels | ||
| User journeys (Sankey) | ||
| User profiles | ||
| Real-time globe view | ||
| Web Vitals dashboard | ||
| Error tracking | ||
| Public dashboards | ||
| Performance & Infrastructure | ||
| Script size | 18KB | 20-50KB |
| Global CDN included | ||
| Modern tech stack | ||
| Auto-scaling cloud | Self-host only | |
| Zero maintenance | ||
| Privacy & Compliance | ||
| Cookie-free tracking | Optional | |
| GDPR compliant by default | ||
| No consent banner needed | ||
| Daily rotating salt option | ||
| Data stored in EU | Varies | |
| Data & Hosting | ||
| Data retention | 2-5+ years | 24 months (cloud) |
| Self-hostable | ||
| Managed cloud option | Limited | |
| Easy Google Analytics import | Complex | |
| Data export | ||
| API access | ||
| Support & Pricing | ||
| Human customer support | Paid only | |
| Free tier | 10k events | Self-host only |
| Cloud pricing | $19-$499/mo | €19-€450+/mo |
| Open source | ||
| Live demo available | ||
| Documentation quality | Modern | Extensive but complex |
Understanding the Key Differences
Simplicity Wins Over Complexity
Matomo positions itself as an open-source Google Analytics alternative, and it shows. With over 70 individual reports spread across 12 main sections, Matomo inherits the same overwhelming complexity that makes Google Analytics so difficult to use. Finding the data you need requires navigating through endless menus and configurations. Rybbit takes the opposite approach: we provide powerful analytics through a beautifully simple interface. All your essential metrics are visible at a glance, with advanced features just a click away. You get comprehensive insights without drowning in complexity.
Modern Technology vs Legacy Architecture
Matomo was built in 2007 using PHP and MySQL, and its age shows in both performance and user experience. The interface feels dated, the script is heavy (20-50KB), and it requires constant maintenance and updates. Rybbit is built with modern technologies like Next.js, TypeScript, and ClickHouse, delivering blazing fast performance with an 18KB script. Our cloud infrastructure auto-scales to handle any traffic spike, while Matomo's self-hosted setup requires you to manage servers, handle updates, and worry about performance optimization yourself.
Privacy by Default, Not by Configuration
While Matomo claims to be privacy-focused, achieving GDPR compliance requires navigating through multiple configuration steps. By default, Matomo uses cookies and collects IP addresses, meaning you'll likely still need consent banners. Getting it privacy-compliant involves disabling features, configuring anonymization, and careful testing. Rybbit is privacy-compliant from the moment you install it. No cookies, no personal data collection, and no consent banners needed. We've built privacy into our core architecture, not added it as an afterthought.
Zero Maintenance vs Constant Updates
Running Matomo means becoming a system administrator. You need to handle server management, security updates, PHP upgrades, database optimization, and regular maintenance. Each update risks breaking your analytics, and you're responsible for backups and disaster recovery. With Rybbit's cloud service, we handle everything. No servers to manage, no updates to install, no security patches to worry about. Your analytics just work, always up-to-date with the latest features and security improvements. Focus on your business, not on maintaining analytics infrastructure.
Features That Actually Matter
Matomo includes hundreds of features, but many are outdated or rarely used. Meanwhile, it's missing modern essentials like user journey visualization, Web Vitals monitoring, and a real-time globe view. Rybbit focuses on features that deliver real value: session replay to understand user behavior, funnels to optimize conversions, error tracking to catch issues, and beautiful visualizations that make data exploration enjoyable. We don't just match Matomo's capabilities; we provide the modern features that today's businesses actually need.
Affordable Cloud vs Expensive Self-Hosting
While Matomo is "free" to self-host, the real costs add up quickly: server hosting, maintenance time, security monitoring, and the opportunity cost of managing infrastructure instead of growing your business. Matomo's cloud offering is limited and expensive, starting at €19/month for just 50k pageviews. Rybbit offers generous cloud plans starting at $19/month for 100k events, with all features included. Or self-host our open-source version with almost all features available for free. Either way, you get better value than Matomo's complicated pricing structure.
Built for Today's Web
Matomo feels like analytics software from a previous era because it is. Its PHP-based architecture, MySQL dependency, and complex setup process reflect web development practices from 15 years ago. Rybbit is built for modern web applications. Our TypeScript SDK integrates seamlessly with React, Vue, and other frameworks. Our API is RESTful and developer-friendly. Our infrastructure leverages ClickHouse for lightning-fast queries on massive datasets. When you choose Rybbit, you're choosing technology that matches your modern development stack.
Try It Before You Commit
Setting up Matomo requires significant time investment before you can even see if it meets your needs. You need to provision servers, install dependencies, configure the database, set up tracking, and navigate through complex documentation. With Rybbit, you can explore a live demo with real data immediately. See the interface, test the features, and understand the value before writing a single line of code. When you're ready to start, implementation takes just one line of JavaScript. That's the difference between software designed for developers and software that fights against them.