Rybbit vs. Google Analytics
Compare the key features of Rybbit and Google Analytics.
Why choose Rybbit over Google Analytics?
 | Google Analytics | |
|---|---|---|
| Privacy & Compliance | ||
| GDPR compliant without cookie banner | ||
| CCPA compliant | ||
| No personal data collection | ||
| Cookie-free tracking | ||
| 100% data ownership | ||
| Daily rotating salt option | ||
| Performance & Accuracy | ||
| Script size | 18KB | 371KB |
| Real-time data | ||
| No data sampling | ||
| Bot filtering | ||
| Bypasses ad blockers | ||
| Data retention | 2-5+ years | 2-14 months |
| Analytics Features | ||
| Web analytics dashboard | ||
| Simple, intuitive interface | ||
| Real-time globe view | ||
| Web Vitals dashboard | ||
| Custom events with attributes | ||
| Conversion goals | ||
| Funnels | ||
| User journeys (Sankey) | ||
| UTM tracking | ||
| Public dashboards | ||
| Advanced Features | ||
| Session Replay | ||
| User profiles | ||
| Sessions page | ||
| Error tracking | ||
| Organization support | ||
| Team collaboration | ||
| Geolocation (city-level) | ||
| Device & browser tracking | ||
| Setup & Implementation | ||
| No training required | ||
| One-line installation | ||
| Self-hostable | ||
| Modern tech stack | ||
| Custom dashboards | ||
| Other | ||
| Human customer support | ||
| Open source (AGPL v3) | ||
| Live demo available | ||
Understanding the Key Differences
Privacy First, Not Privacy Theater
The fundamental difference between Rybbit and Google Analytics lies in our approach to privacy. While Google Analytics collects vast amounts of personal data requiring cookie consent banners to comply with GDPR and CCPA, Rybbit is built privacy-first. We don't use cookies, don't track personal information, and are compliant by default. This means you can finally remove those annoying cookie banners while still getting powerful insights. We identify users with a privacy-friendly hash and offer daily rotating salt for enhanced anonymity. Your visitors' privacy is respected, and you stay compliant without any extra work.
The Sweet Spot Between Simple and Powerful
Google Analytics 4 has become notoriously complex, often requiring dedicated specialists or extensive training to extract meaningful insights. Meanwhile, simpler alternatives may lack the advanced features you need. Rybbit fills this gap perfectly: we provide comprehensive features including session replay, user profiles, funnels, and journey visualization while maintaining an intuitive interface that anyone can use. Everything works out of the box with minimal configuration. It's the best of both worlds: powerful analytics without the complexity.
Built for Performance
Website performance directly impacts user experience, SEO rankings, and conversion rates. Google Analytics' tracking script can significantly slow down your site with its large size and multiple network requests. Rybbit's lightweight script loads from a global CDN, ensuring minimal impact on your site's performance while still delivering powerful features like session replay and error tracking. Better performance means happier visitors and improved search rankings.
Real-Time, Accurate Data That Lasts
Google Analytics has significant accuracy issues that most users don't realize. It samples data on high-traffic sites (showing you only a fraction of actual visits), has 24-48 hour delays in reporting, and automatically deletes your data after 2-14 months. Many ad blockers also block Google Analytics, meaning you're missing 15-30% of your visitors. Rybbit gives you 100% accurate, real-time data with no sampling ever. We're less prone to ad blockers, and your data is retained for years. See everything that happens on your site, when it happens.
Beyond Basic Analytics
While Google Analytics shows you what happened through numbers and charts, Rybbit provides a comprehensive suite of advanced features. Watch real user sessions with session replay, track user journeys with Sankey diagrams, analyze conversion funnels, monitor Web Vitals by page and region, track browser errors, and build detailed user profiles with session history. Our real-time globe view adds a visual element to see live visitor activity. Features like public dashboards and organization support make Rybbit perfect for agencies and teams. It's not just analytics but a complete understanding of your users.
Open Source and Self-Hostable
Google Analytics is a closed system where you have no control or visibility into how your data is processed. Rybbit is open source (AGPL v3) with thousands of stars on GitHub, meaning you can inspect our code, contribute improvements, or even self-host for complete control. On the self-hosted version, almost all features are available for free. This transparency and flexibility is impossible with Google Analytics. Whether you choose our cloud service or self-host, you maintain full ownership and control of your analytics infrastructure.
Transparent Business Model
Google Analytics is "free" because you're the product. Your data feeds their advertising empire. Rybbit has a transparent, sustainable business model: we charge fair prices for our service. Starting at just $19/month for 100k events after a generous free tier (10k events), scaling up to $499/month for 10M events with all features including session replay. No hidden costs, no data mining, no advertising network. We're independently bootstrapped and aligned with your success, not venture capital demands. You know exactly what you're paying for and why.
Try Before You Buy
Unlike Google Analytics where you need to implement tracking before seeing any interface, Rybbit offers a live demo with real data so you can explore all features immediately. See our beautiful UI, test the session replay, and explore the dashboards all before signing up. When you're ready, implementation is just one line of code with no complex configuration needed. Everything works out of the box. Join thousands of websites that have already made the switch to analytics that respects both you and your visitors.